Digital marketing that fills your pipeline with the right kind of jobs.
Sea Salt Marketing has spent 10 years helping Australian and New Zealand builders grow — more enquiries, better clients, and a brand worth being proud of.
"When Sea Salt turned on the lead tap, our turnover grew from $2.5M to $9.3M in four years." — Michael Cunningham, Cunningham Constructions
See how we help builders grow
The Reality for Most Builders
Marketing your building business shouldn't be this hard.
Too many builders are busy — but not with the right work. Here's what we hear constantly.
Leads Without Budgets
You're getting enquiries, but they're tyre kickers — no budget, wrong location, wrong job type. You're wasting quoting time on work you'd never take.
A Brand That Doesn't Reflect You
Your work is exceptional. Your website looks like every other builder's site from 2015. The gap between your reputation and your online presence is costing you jobs.
Agencies That Don't Get Building
You've tried a generic agency and spent months explaining what a knock-down rebuild is. They optimised for clicks. You needed qualified leads.
The SSM Difference
Built differently. For builders.
We Only Work With Builders
100% of our clients are residential builders. We know the sales cycle, the job mix challenge, the margin pressure — and exactly where digital marketing fits in.
Strategy-First, Not Channel-First
We start with your pipeline goal, not a Facebook ad. Every channel we recommend is tied to a specific business outcome — more enquiries, better job mix, stronger brand.
You Deal With Senior People, Always
No account managers reading from a report they didn't write. Your account is managed by an experienced strategist who knows your business and picks up the phone.
Real Builder Results
Numbers that actually mean something to a building business.
How It Works
From first call to a pipeline you can plan from.
Free Strategy Call
We learn about your business, your current pipeline, and where you want to take the build. No pitch, no pressure — just a real conversation about what's working and what isn't.
Audit & Recommendations
We review your current marketing, your competitors, and your target audience. We come back with a clear, prioritised strategy recommendation — the input that shapes your proposal, not the proposal itself.
Tailored Proposal
You receive a scoped proposal built around your goals and budget. You know exactly what we're doing, why we're doing it, and what success looks like before you sign anything.
Onboarding & Launch
Once we have your logins and assets, we're live within 14 days. Our onboarding is structured and thorough — we get under the skin of your brand, your sales process, and your market before anything goes live.
Ongoing Strategy & Optimisation
Monthly reporting, quarterly strategy reviews, and direct access to your account team. We track what matters — leads, quality, pipeline — and keep adapting the strategy as you grow.
"Our leads have been great. Sea Salt helped us align our strategy, build our pipeline, and now we can get on with building beautiful homes."
Ben Tass — TASS Construction Group
"Our enquiry rate is through the roof currently. Struggling to keep up with everything — social media is going crazy!"
Matt Kelly — Crown Constructions
About Sea Salt Marketing
Your marketing partner should understand your business.
Sea Salt Marketing was founded in 2015 by Amanda Cordner — a marketer with 20 years at some of the world's biggest FMCG brands (L'Oréal, Lion Nathan, Fonterra) who realised the building industry deserved better than generic agencies.
Today, we work with residential builders across Australia and New Zealand. Not restaurants, not ecommerce brands, not startups — builders. That focus means we understand your sales cycle, your margin pressures, and what a qualified lead actually looks like for your business.
Every client is managed by a strategist who knows your industry inside out. That's not something you'll find at a generalist agency.
Book a Free Strategy Call"The builders who grow consistently are the ones who treat their marketing as a business system — not something they think about between jobs."
Amanda Cordner — Founder & Director
Common Questions
What builders usually ask us.
Get in Touch
Ready to talk about your marketing?
Fill in a few details and we'll be in touch to arrange a free, no-obligation strategy call. We'll tell you exactly what we'd recommend before you commit to anything.